Nova Impact
Turn your AI expertise into influence that drives results
OUR SERVICES
what we do
Nova Impact is your thought-leadership and ghostwriting partner. We help partners, senior executives and authors articulate their perspective on AI; clearly, credibly, and consistently, to attract new business and industry recognition. We are your second brain turning your expertise into business growth.Our work spans:
◆ LinkedIn Thought Leadership: Strategy, ghostwriting, and analytics-driven iteration for executive profiles.◆ Podcast Production: From concept to publishing, we help you turn conversations into consistent, strategic content that scales your reach.◆ Books: End-to-end support from concept to manuscript and publication
Our DifferenceDiscretion. Discipline. Depth.
We work with a small number of clients to ensure a partnership-level experience.Thought leadership isn’t a title, it’s a distribution engine. We build your point of view, ghostwrite in your voice, design carousels and videos, engage authentically, and continuously refine what resonates.
HOW WE WORK
our ethos
AI is changing how expertise is shared.
We believe leaders who communicate clearly, not the loudest, will define the next decade.
Our role is to make your ideas accessible, respected, and scalable across platforms, without ever compromising your authenticity or professional standards.Every word we publish is designed to strengthen reputation, not chase virality. We prioritise substance, accuracy, and insight, because credibility compounds.
WE'RE TRUSTED BY LEADERS AT
OUR impact
Featured client work
Ghostwriter & Podcast Producer | Partner at Bain & Company
(UK AI Lead)
Feb 2025 – Present
Driving measurable commercial and brand impact for a leading AI thought leader
Key outcomes:
◆ Grew LinkedIn presence to 20,753 impressions and 6,739 members reached (+13,035% MoM) with just two posts.◆ After 3 months, one post reached 100k organic impressions
Content pipeline helped generate ~£500k in sales pipeline◆ Positioned client as a top-tier AI thought leader through multi-channel analytics-driven strategy◆ Designed a full 6-month content engine:
Automated posting infrastructure
AI-powered idea generation
Weekly Substack
Podcast launch
Drafted 5 chapters of his upcoming book
See the results for yourself
Host & Producer | Nova & Boba Startups Podcast
Education, science & tech podcast for Gen-Z founders.
Feb 2025 – Present
Our Impact:
◆ Produced 25+ episodes interviewing founders across STEM sectors◆ Secured £8k+ sponsorships (Barclays Eagle Labs, Entrepreneur First, UCL Innovation & Enterprise)◆ Built 250+ member Gen-Z founder community; channeled deal flow to VC partners◆ Improved organic discovery by ~30% using YouTube Analytics & Google Trends
Additional Work
Copywriting for UCL Innovation and Enterprise
Thought leadership systems for education professionals
AI-focused research pieces (security, pricing, automation)
Go-to-market writing for EdTech & AI startups
our team
About us
We’re a small, specialised team helping leaders turn complex ideas into clear, consistent, high-impact thought leadership.
Ama Owusu-Afriyie
Founder & Director
As director of Nova Impact, Ama helps AI leaders, consulting partners, and tech founders turn their expertise into content that drives reputation, reach, and revenue. She specialises in AI-focused content strategy, ghostwriting, and podcast production, with deep experience in education, innovation, and emerging technology.Ama doesn't just use her voice in client work, she's also a choir member who has appeared on BBC's Songs of Praise, and she’s a member of the National Youth Theatre. Earlier this year, she also completed her first half-marathon!
Amy Brese
Strategy & Research Lead
Amy is the Strategy & Research Lead, where she helps senior leaders sharpen their thinking, identify their strongest ideas, and turn complex insights into clear, credible narratives. A Cambridge Philosophy graduate, she brings experience across venture investment, early-stage company building, and public service innovation.In the moments that Amy isn't leading client strategy, she is twirling on the ice in her skates and spending time with her beloved two-year old German Shepherd!
Bella Everest
Head Writer & Editorial Specialist
Bella has four years of experience as a senior journal specialist at Frontiers, where she helped publish leading research in sustainable resource management. She has worked across multiple Humanities and Social Sciences journals, specialising in editorial workflows and author collaboration. Bella oversees content development and writing at Nova Impact, helping clients turn complex expertise into compelling narrative.When she's not producing stellar content, you might find Bella in the Alps making her way down the slopes as a keen and experienced skier!
Think of us as your second brain: a strategic partner who transforms your ideas into clear, credible, high-performing content across LinkedIn, Substack, podcasts, and manuscripts.