About
The expertise is yours. The audience should be too.
The smartest people in AI are usually the quietest ones online.
Why we exist
They’re busy advising boards, building products and publishing research. Meanwhile, louder voices with thinner ideas dominate the feed. Nova Impact exists to fix that imbalance.
We’re a boutique content agency for AI leaders: founders, consulting partners and academics who have something worth saying and no time to say it. We turn your expertise into LinkedIn content, newsletters and podcasts that build reputation, reach and revenue.
How we work
Most ghostwriting fails the same way. The agency polishes until the person disappears, and the audience can tell. Nothing kills trust faster than a partner at a top firm sounding like a content calendar.
We work differently. Voice first, always. We learn how you actually speak, what you actually believe and where your thinking cuts against the consensus. Then we sharpen it. The result reads like you on your best day, because it is you. We just did the heavy lifting.
No engagement bait. No recycled hot takes. No posts you’d be embarrassed to defend in a client meeting.
Who we work with
Our clients include partners at Bain & Company, founders backed by leading European investors, and academics at UCL and Oxford. They come to us when their reputation in the room doesn’t match their reputation online, and they stay because the work compounds.
One client’s account went from under 6,000 impressions to over 104,000 in five weeks, with enterprise meetings to show for it.
- impressions in five weeks, from under 6,000
- 104,000+
- downloads on our founder’s Nova&Boba podcast
- 270,000+
Why us
We’ve built audiences of our own, not just for clients. Our founder Ama hosts Nova&Boba, a startup podcast with over 270,000 downloads and partnerships with Entrepreneur First, Barclays Eagle Labs and Spotify. Our team brings venture investment experience from Entrepreneur First and four years inside one of the world’s largest academic publishers.
That mix matters. We understand the AI world you operate in, the buyers you need to reach and the standard your name has to carry.
Small by design. We take on a limited number of clients so every account gets senior attention. If you want a content farm, we’re the wrong call. If you want your ideas working as hard as you do, let’s talk.
A small team, by design
We're a small, specialised team helping leaders turn complex ideas into clear, consistent, high-impact thought leadership.
Ama Owusu-Afriyie
Founder & Director
Ama helps AI leaders, consulting partners, and tech founders turn their expertise into content that drives reputation, reach, and revenue. She specialises in AI-focused content strategy, ghostwriting, and podcast production.
Choir member featured on BBC's Songs of Praise and National Youth Theatre member.
Amy Brese
Strategy & Research Lead
Amy helps senior leaders sharpen their thinking, identify their strongest ideas, and turn complex insights into clear, credible narratives. A Cambridge Philosophy graduate with experience in venture investment.
Ice skating enthusiast and devoted German Shepherd owner.
Bella Everest
Head Writer & Editorial Specialist
With four years as a senior journal specialist at Frontiers, Bella oversees content development and helps clients turn complex expertise into compelling narrative.
Experienced skier who loves the Alps.
Lulu
Podcast Intern
Lulu studies Political Science at the University of Amsterdam and brings a global perspective shaped by living between Hong Kong, the UK, and Amsterdam. She hosts her own Spotify podcast and has worked on Nova and Boba productions featuring guests from The Diary of a CEO and Flight Story.
Girls' rugby player, Head of House, and School Prefect.
“Think of us as your second brain: a strategic partner who transforms your ideas into clear, credible, high-performing content across LinkedIn, Substack and podcasts.”
Demand is built on trust. We build both.
If you want your ideas working as hard as you do, book a complimentary LinkedIn audit and let's talk.