Timothy Armoo as guest speaker
#1 Sunday Times bestselling author, founder of Fanbytes (multi-eight-figure exit), and 500,000+ social media followers. His involvement made the event genuinely compelling for Oxford's most ambitious founders.
Podcast production
Entrepreneurs First
Entrepreneurs First wanted to reach Oxford University's most ambitious student founders for its venture graduate programme. Nova Impact produced and hosted a sponsored podcast event that put Entrepreneurs First in the room with 100 of them, secured Timothy Armoo as guest speaker, and generated 4,000+ podcast views and 100,000+ LinkedIn impressions across full-episode and short-form content.
Venture Graduate Programme · Single sponsored event
- Student founders reached
- 100
- Progressed to interview
- 10
- Podcast views
- 4,000+
- LinkedIn impressions
- 100,000+
The challenge
Entrepreneurs First needed to reach a very specific audience: the most ambitious Gen Z student founders at Oxford, people already thinking seriously about building companies and exploring venture-backed routes to doing so.
Paid advertising and generic outreach rarely cut through with this group. The goal was to appear in a context they'd genuinely engage with, deliver real value, and make a lasting impression that would translate into programme interest.
Strategic approach
01
Produce and host a sponsored podcast event
Rather than a standard campus recruitment event, Nova Impact produced and hosted a podcast-format session, a format that felt native to the audience and gave Entrepreneurs First a credible editorial platform.
02
Secure a high-calibre guest speaker
We brought in Timothy Armoo: #1 Sunday Times bestselling author, founder of Fanbytes (multi-eight-figure exit), and a creator with 500,000+ social media followers. His presence made the event unmissable for ambitious student founders.
03
Curate the right room
Working with Oxford University networks, we filled the room with 100 of the university's leading student founders, exactly the profile Entrepreneurs First wanted to reach.
04
Repurpose into lasting content
The full episode and short-form clips were distributed across podcast platforms and LinkedIn, extending the event's reach well beyond those who attended in person.
Results
The event put Entrepreneurs First in front of 100 of Oxford University's top student founders in a single session. Ten of those founders progressed to interviews for the Entrepreneurs First graduate programme.
Content from the event generated 4,000+ podcast views and 100,000+ LinkedIn impressions, increasing brand awareness among ambitious student entrepreneurs well beyond the event itself.
Highlights
10 founders to interview
Ten attendees progressed directly to interviews for the Entrepreneurs First graduate programme, a clear conversion from brand awareness to talent pipeline.
Content reach beyond the room
4,000+ podcast views and 100,000+ LinkedIn impressions ensured the event's impact extended far beyond the 100 founders in attendance on the day.
Why it worked
- The podcast format felt native and valuable to the audience, not a recruitment event in disguise.
- Timothy Armoo's presence gave the event immediate credibility and draw with ambitious young founders.
- The right room: 100 carefully curated student founders, not a broad student audience.
- Short-form repurposing extended reach to tens of thousands beyond those who attended.
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